Skip to main content

Sustainability, lifestyles, and consumption from a gender perspective

How can we enable sustainable living in the Nordic region? How can we better understand how differences in lifestyle arise? This is the focus for the project Sustainability, lifestyles, and consumption from a gender perspective. The project is part of the Sustainable lifestyles in the Nordic region programme. The project is implemented by Nordic Information on Gender, NIKK and the project owner is the Nordic Committee of Senior Officials for Gender Equality and LGBTI. 


The project aims to examine differences in women’s and men’s lifestyles and consumption in the Nordic countries. By analysing sustainability and lifestyle from a gender perspective, the project contributes to improving understanding and opportunities for sustainable consumption. The project is based on the themes included in the cross-sectoral programme’s various sub-projects and contributes to meeting goal 4 in the Nordic Council of Ministers’ action plan for “Our Vision 2030”.

The project can be linked to several of the goals in Agenda 2030: In particular to the sustainable development goal (SDG) 12 on consumption and production and target 12.8 to increase the public’s knowledge of sustainable lifestyles. The project also links to SDG 3 on health and well-being, SDG 4 on good education, SDG 5 on gender equality, and SDG 8 on decent working conditions and sustainable growth.


The project will produce a Nordic knowledge overview of sustainability, lifestyle and consumption from a gender perspective. The study will:

  • Through current knowledge, reveal and challenge gender stereotypes in relation to consumption and lifestyle, and contribute to a better understanding of how differences arise, are strengthened and reproduced.
  • Include critical and intersectional perspectives in order to reveal and problematize, for example how class and age, for example, affect both consumption habits and norms around consumption.
  • Study and analyse the concepts of sustainability and lifestyle from a broad intersectional gender perspective, in relation to themes highlighted within in the cross-sectoral programme on sustainable lifestyles – these can include, for example, sustainability communication, education for sustainability, sustainable cultural experiences and sustainable food experiences.

Results will be disseminated within the cross-sectoral programme.

Target group

National and Nordic politicians and officials, authorities, institutions, organizations, researchers and participants in the cross-sectoral programme.

Project timespan

Commissioned by
Nordic Council of Ministers

Jenny Pentler

Project budget
500 000 DKK