This project is a Nordic initiative led by ThaiWISE–Hela Människan i Malmö to promote gender equality, fair working conditions, and the integration of Thai women in the massage industry. Building on Sweden’s successful pilot model Nuad Thai Nordic (NTN), it aims to adapt and expand this approach in Norway and Finland through collaborative networks.

The project’s capacity-building activities include adapting and sharing training materials, supporting partner-led training, and promoting the NTN model to grow membership in Norway and Finland. Cross-border learning and study visits will strengthen collaboration and knowledge exchange. Ongoing policy engagement with Thai Embassies, Nordic institutions, and local stakeholders will support regional cooperation and advance gender equality.

The project strengthens regional collaboration on gender equality and labor rights by expanding the NTN model and fostering cooperation. It aims to empower Thai women, reduce exploitation, and develop tools and policies to improve working conditions and gender equality.