The aim of the project was – across the Nordic region – to gather knowledge and shed light on what inhibits and promotes gender balance in the media industry. The aim was to develop solutions that can lead to greater gender equality and equity in the industry.

A widespread sexual harassment culture has been uncovered in the Danish media world – a culture that can be interpreted as a symptom of a lack of gender balance and equality. The industry is struggling with informal power structures and a continued hierarchical gender gap. In Norway, Sweden and Iceland, gender equality has been on the agenda for a long time – especially after the MeToo wave. The Danish debate also gave Danish media companies the opportunity and motivation to work with the culture and push further for the necessary changes. 

The three-year project has ensured that knowledge about formal and informal gender equality in the Nordic media industry, as well as the best experiences and solutions, are shared so that they can be put into practice in the individual Nordic media companies. The goal was a real norm change.

The project was led by the Danish School of Media and Journalism in close co-operation with experienced media leaders, the Nordic journalist unions and other relevant partners.